Principles of Marketing (MRKG 1311);

Course Description: Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues.


Present & Past Syllabii

MRKG 1311 syllabus     MRKG 1311 Online syllabus     202310.MRKG1311.3A1 syllabus     MRKG1311_3A1_Spring_2024 syllabus    

Sections and Instructors


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